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What is the average charge to restaurants & bars for ad space on a mobile app? A friend of mine just released his first iPhone app and I'm thinking he's not charging enough for this service.

Does anyone have experience with this?

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The current in app CPC for restaurants is about .13 but that would obviously exclude iAds. Be careful throwing this number around. I think it's a bit dated and I expect it to grow to at least .50 over the next 6 months or so once advertisers fully understand the value and see conversions.

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