Holliday shopping in % numbers

Of all smartphone owners:

• 53% purchased a product in a physical retail store after researching the product online
• 52% searched for store location
• 48% research specific products they were thinking of purchasing
• 44% purchased a product online after shopping for a similar item in a physical store
• 44% browsed for products online
• 40% compared prices online
• 35% looked for discounts, deals, coupons, or discount codes on their mobile phones
• 34% checked product availability at retail stores or websites

reference