Android Market is impressively increasing. However Google is a little bit concerned about the purchases of paid apps, because the amount doesn’t grow so fast. This subject touched at the Inside Social Apps conference in San Francisco on Tuesday with participation of Eric Chu, Android platform manager and some worried app developers.
Eric Chu described Google’s plan for 2011 to earn more from the app store:
- In-app payments system will be launched, so users will be able to make purchases through their phone, in addition to paying for apps themselves.
- Carrier billing, which was done already with AT&T in December. In this way users could directly bill apps to their phone bill rather than using another payment system. Google is going to continue such cooperation with other carriers.
- Improve user discovery of apps in Market. Apps’ rating is the first step in this field. Google will do everything possible to make it easier for Droid users to get to know the best apps in the Market.
- Getting social by utilizing “the best social graph” — the Android address book, what aggregates user contacts from multiple sources, not just Google’s own address books.
- HTML5 will allow creating apps with it.