GDG Chicago Android

Google Developers Group

Wednesday, March 30, 2011 from 8:00 AM - 5:00 PM

I found out in the very last moment and I was amazed that organizes of MOBILE + RETAIL conference did not bother to contact us at neither Sears Mobile / eCommerce division, nor Chicago Android / GTUG.


Anyway, for the latecomers like myself..


I hope to see you there in the morning!


Unfortunately, not discounts this time.

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Whole day conference on mobile in retail — at Bricks + Mobile

At the moment at the whole day conference on mobile in retail Bricks + Mobile speakers are:

  • Jessica Rotnicki-Magaro, Vice President Ecommerce North America, Estee Lauder Companies
  • David Javitch,VP Marketing, Scanbuy
  • Tim Hayden, CMO, 44Doors, and Partner, Blue Clover Studios
  • Adam Beaugh, Director of Social Media, Jackson Family Wines
  • Aaron Strout, Head of Location Based Marekting, WCG, and currently Co Authoring the book, Location Based Marketing for Dummies (Wiley)

Building Loyalty Momentum with Mobile. Discussion on different tactics on mobile loyalty services. Mobile becomes really successful tool with the highest action rates. Learn how to succeed with new great techniques

The main themes are:

  • Year from now mobile loyality: relevant content and personalized "value exchange". Reach customer for automatic replenishment via mobile - better than in store and no email bombardment - Jessica Rotnicki
  • Loyality: how many times user scanned QR codes
  • Maturation, and better integration, of LBS will be key to customer loyalty programs in the near future
  • Compromise between retailers and e-commerce

Once a week text marketing is the best pattern with Jay Highley at Bricks + Mobile 2011

Collecting data about your consumers and measuring redemption is vital in text marketing

During the lunch time Breakout Sessions were held:

  1. mCommerce: Why User Experience Matters More Than With Online Retail – Dave Lawson, Director of Mobile Engagement, Knotice, Todd Shingler, Mobile Technologist and Founder, Mobile Perspectives LLC
  2. Terrified retailers take control: Mobile technologies that are transforming the in-store experience for consumers – Patrick Collins, CEO, 5th Finger
  3. How Permission Based Marketing will transform Consumer Engagement – Jay Highley, CEO and Founder, Pangea Partners
  4. Mobile and Social: The Ultimate Digital Marketing Combo – Kathleen Skerry, Social Media Innovation Lead, iProspect and Aubrie LaMar, Senior Account Manager, iProspect
  5. So Just Who is The Mobile Shopper -  Lauren Freedman,  President, the e-tailing group



Tom Nawara, Troy Bernard, Douglas Kilgour start next panel - Mobile Payments at Bricks + Mobile

Tom Nawara, Troy Bernard,  Douglas Kilgour, Conrad Sheehan were talking about how mobile payment may transform company’s revenue cycle

The main thoughts of their speeches are:

  • Conrad Sheehan, CEO mPayy does not expect great changes in 12-18 mos. Expects gradual changes to niche markets.
  • Douglas Kilgour:  What retailers DON'T want to do is change the way their back offices work. Leverage what you've got.  Sbucks sacrifices 30% of sales via their pay cards since the can't be accepted at the drive through
  • Troy Bernard: Almost every country in the world BUT the US has EMV. EMV and NFC will come here in next few years. Futures phones will have NFC chips but it’s the reader that will make the difference
Check out video - Gary Schwartz, CEO of Impact Mobile, Chair Emeritus of US IAB Mobile Committee, Chair of MEF, at Bricks and Mobile 2011 - here

Speakers of Security and Privacy Issues Panel:

  • Gary Schwartz, President and CEO, Impact Mobile Inc., and Mobile Chair, MEF,
  • Erik Vlugt, Vice President, Product Marketing – Integrated Systems, VeriFone,
  • Venkat Sreenivasan, World Wide Mobile Commerce Lead, Motorola Solutions,
  • Tammi Franke, Partner, Fitzgerald & Hewes, LLP,
  • Larry Glenn, Senior Director Application Development, Saks Direct

Mobile commerce must be ubiquitous to be successful!

Bricks + Mobile 2011



Bridget Brennan, CEO of Female Factor, and Author of the Acclaimed book, Why She Buys, starts new panel at Bricks + Mobile. She is speaking about the new strategy for reaching the world’s most powerful consumers – “Why She Buys”. Bridget is giving us the fundamentals of gender psychology, and the main trends in marketing for women.

Awesome Bridget Brennan make a great speech for us.

Bridget gave some interesting statistics:

  • Women talk and text 30% more than men
  • Women over 45 are the fastest growing segment on Facebook
  • Women dominate purchasing in almost every category on the Web (except for music, consumer electronics & auctions).

Compliments are the currency of female communication.

When it comes to visual design, men and women respond to it in different ways:

Bridget’s recomendations

  • look at mobile initiatives through lens of emotional outcomes
  • recognize that women look at brand holistically with little distinction between channels
  • remember to make women feel inspired and connected
  • when building mobile apps - remember to gender specific usability testing and bring female designers on your design team.



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